HTML Email Limitation

In this article, you will learn about what needs to be considered when creating an HTML Email in MTARGET so that it can be sent and used clearly.

Keep in mind that HTML Email and HTML Web are very different. What you make on the HTML Web, may not necessarily be applied entirely when creating HTML Email. This should be noted, because in addition to both using HTML code, there are still some who assume that what is made in HTML Email is almost the same as HTML Web. It is true, but there are some things you need to pay attention to and know when creating an HTML Email.

Things That Can Be Used in HTML Emails

  • Static. Make sure the content that you want to load in the HTML Email is static, or that the content does not change.
  • Layout based on table.
  • Templates with a maximum width of 600px-800px.
  • Make sure to use simple CSS.
  • Use responsive web fonts so they can appear in emails

Things to Look For in an HTML Email

  • Background image.
  • Custom Web Fonts.
  • Layout width.
  • Map image.
  • Embedded CSS.

Some of the points above need to be considered because most of these points are very dependent on email client. Not all email clients can support background images, layouts that are too wide, and so on.

Unnecessary Things in HTML Emails.

  • Javascript
  • Flash
  • Embed audio and video
  • iframe code
  • div code for layering

Some of the points above are not recommended when you are going to make an HTML Email because in some cases, when you use the points above it’s the same as pointless because it won’t appear.

Elements to Look For

Animated GIF

Some client emails do not support GIF animation. In other cases, if you install GIF animations into HTML Email. Make sure you have also uploaded it to the File Manager MTARGET so GIF can appear in the email.

Web Font

Here are some email lists clients that support with web fonts and not.

Web Font Support:

  • Apple Mail
  • Lotus Notes 8
  • Outlook 2011 for Mac
  • iOS Email
  • Outlook 2016
  • Android
  • Android Mail 2.3
  • Android Mail 2.4
  • Android Mail 2.5

No Web Font Support:

  • Lotus Notes 7
  • Lotus Notes 8.5
  • Gmail
  • Yahoo!
  • Outlook.com
  • Outlook 2003
  • Outlook 2007
  • Outlook 2010
  • Outlook 2013
  • Thunderbird
  • IBM Notes 9
  • AOL
  • Blackberry
  • Alto

Element Not Required

  • Javascript Most email clients block emails that use javascript because they can hide dangerous content.

  • iframe Iframe code (inline iframe) is an HTML element that installs content from one site to another. This code is often used to insert advertisements, videos, audio, or forms from other sites. Iframes often contain scripts, so it is certain that email client will reject the email.

  • flash Flash displays animations and images from other websites, so most client emails reject it. If you want to use animation, you can use GIF to make the content more interesting.

  • Embedded Media Content with type autoplay or click-to-play cannot be in the subscriber mailbox. Unless the recipient’s email uses email client that supports HTML5 with


** Note: ** If you are used to it and are very dependent on HTML Email. An alternative you can do is group email contacts based on the email * client * they use.

After you finish knowing what needs to be considered when creating an HTML Email, you can start creating an HTML Email with a guide here

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