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Basic Tutorial - Email Report
Enter into the Email Marketing menu (you are able to find it through dashboard or left-side bar). You will see a list of created emails.
Email that has a report is email that has a green colored status. Click the report icon, you will enter into the report of the email.
Untuk memahami lebih lanjut tentang report email, Anda dapat membaca beberapa penjelasan dibawah ini:
Detail Report Email
Email Report Detail
Report has some elements as follows:
Sent Rate : Percentage of email sent.
To check detailed report of Sent Rate, click on View List. Then, you will be able to view the report with more detailed name, email and label.
You are also able to add new label for customers on Sent Rate detailed report with typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the label on list of detailed report Sent Rate as : email valid.
Download the Sent Rate detailed report with clicking Download. Then, you are able to save Sent Rate detailed report in excel format.
Open Rate : Percentage of email that has opened by recipient.
To see Open Rate detailed report, please click on View List. Then, you will be able to view the report with more detailed name, email, label given and amount of people that have opened email sent (count).
You are also able to add new label for customers on Open Rate detailed report with typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the label on list of detailed report Open Rate as : customer that opened email.
Download the Sent Rate detailed report with clicking Download. Then, you are able to save Sent Rate detailed report in excel format.
Disclaimer: Open rate reports on some recipients may look less accurate. For example, recipient A feels that they hasn’t opened an email from you, but the open rate report has detected that recipient A has opened the email. This can happen because generally the email server mechanism will check incoming email to the recipient to make sure there are no fraudulent or phishing emails, so that the report detects it has entered the open rate.
Click-through Rate : Percentage of link that has just clicked by recipient.
To check Click Rate detailed report, please click on View List. Then, you will be able to view the report with detailed link, unique visit, total visit.
- Link : Amount of link that is clicked by recipient.
- Unique Visit : Amount of user that clicked on link.
- Total Visit : Amount of user visit on link.
Every link that contained on the list has its own detailed report. Click on link that located on the list, then you are going to get into the detailed report of each link. Detailed report on link contains name, email, label and total amount of user visit on the link.
Is the unique visit on the list different from the total on the card?
The numbers that appear on the card is the total per 1 user who clicks on the link, no matter how many links they click. While for a unique visit, the calculation is 1 user, counting one in each link. Example case: If there are 3 links in one email. Then there is 1 user who clicks all the links in the email. Then in the List, the user will be listed 1 in each link. Then on the card, it will be counted 1.
This is the calculation of our system in calculating the percentage of clicks:
You are also able to add new label for customers on detailed report on each of those links by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the label on list of detailed report that direct to one of shirt collection as : retail fashion customers.
Download the detailed report on each of those links with clicking Download. Then, you are able to save the detailed report in excel format.
Bounce Rate : Percentage of email that failed to sent (email not valid).
To check Bounce Rate detailed report, please click on View List. Then, you will be able to view the report with more detailed name, email and label given on failed email sent.
Unopened Rate : Percentage of subscriber that have not open your email.
To check Unopened Rate detailed report, please click on View List. Then, you will be able to view the report with more detailed name, email and label given on customers that have not open your email.
Download the Unopened Rate detailed report by clicking download. Then, you are able to save the Unopened Rate detailed report in excel format.
Unsubscribe Rate : Percentage of recipient that unsubscribe your email.
To check Unsubscribe Rate detailed report, please click on View List. Then, you will be able to view the report with more detailed name, email and label given on customers that unsubscribe your email.
Download the Unsubscribe Rate detailed report by clicking download. Then, you are able to save the Unsubscribe Rate detailed report in excel format.
Report as Spam: Percentage of recipients who reported your email as spam.
This report can show how many users reported your email as spam. This report can also be used as an evaluation if the percentage is high, which means that your email has been widely reported as spam.
List Location :List of city rankings where subscriber opens your email.
On this report, you will see a list of city where your subscribers open their email. That list shows city rankings from the most to the fewest.
To check List Location detailed report, please click one of those lists. Then, you will be able to view the report with more detailed name, email, visit (amount of customers that open email) and label given.
Location : Noted location of the recipients that open your email.
On Location report, there appear orange circles. Those circles show the position of customers that just open your email.
To check Location detailed report, please click one of those circles. Then, you will be able to view report with more detailed name, email, visit (amount of customers that open email) and label given.
You are also able to add new label for customers on detailed report on each of those links by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the list from Location detailed report as : Customers from Jakarta.
Open Time : Noted time when recipients open your email.
On Open Time report, it appears graphic with
On report Open Time, you will be able to see a graph along with its scale point. The scale point shows the amount of opened emails along with their date and time of emails being opened.
To check Open Time detailed report, please click on of those scales.
Then you will be able to view the report with more detailed name, email, label and the amount of customers that open your email (count).
You are also able to add new label for customers on detailed report on each of those links by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the list from Location detailed report as : peak time morning customer.
Device : The device used by the recipient when opening your email.
On Device report, it appears a donut-shaped graphs of various colors. Each of the colors represent the amount of devices used by customers.
To check Device detailed report, please click one of those color that appear in the graph.
Then, you will be able to view the report with more detailed name, email, label and the amount of customers that open your email (count).
You are also able to add new label for customers on detailed report on each of those links by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the list from Location detailed report as : mobile user customers.
Operating System : OS used by recipients when opening your email.
On Operating System report, it appears a donut-shaped graphs of various colors. Each of the colors represent the amount of each operating system used by customers.
To check Operating System detailed report, please click one of those colors that appear in the graph.
Then, you will be able to view the report with more detailed name, email, label and the amount of customers that open your email (count).
You are also able to add new label for customers on detailed report
You are also able to add new label for customers on detailed report by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the list from Operating System detailed report as : Windows 10 user customers.
Browser : Browser used by recipients when open your email.
On Browser report, it appears a donut-shaped graphs of various colors. Each of the colors represent the amount of browser used by customers.
To check Operating System detailed report, please click one of those colors that appear in the graph.
Then, you will be able to view the report with more detailed name, email, label and the amount of customers that open your email (count).
You are also able to add new label for customers on Browser detailed report by typing the label name, then click Add to save new label. Automatically, the customer name that appears on list will be categorized as a new label.
Indirectly, you are able to categorized it with more specific details. For example, you named the list from Operating System detailed report as : Chrome user customers.
Detail Report Email
If you have difficulties or some questions regarding Email Report, here we have summarized the important points:
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Some email recipients may be detected as having opened the email first (Open Rate) even though the recipient has not actually opened the email. This is because the email server checks incoming email, so that the checked email content has been detected in the Open Rate even though the email recipient has not actually opened it at all.
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If you find the Email Report is still 0%, most likely our system is preparing the report to be displayed. This generally happens sometime after you send the email. If the Email Report is still 0%, and it has been several hours after you sent the email, you can contact us so we can help you check the Email Report.
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