In the Contact Book, you can add fields according to your needs and desires. For example, you can add fields such as “hobbies" or “favorite foods” to better understand the needs of your customers. Therefore, this Contact Field will contain personal data that enters the Contact Book. So, if at any time you want to send an email including this data, you only need to use a format like this "{Contact Field name}". Automatically, the data will be included according to the data from each subscriber's Contact Field.
In the Custom Field menu, you can see all the fields you have created and also the default fields from MTARGET that you can also use. If you want to create your own field, there are several steps to follow:
Click the Dropdown Menu Action Contact Book.
Select Custom Field.
Click the Add Label button to add a field.
Type the desired field name (e.g., hobbies).
Click Save.
Then, your Custom Field is formed with a Template Tag. To make sure the field has been added, you can see it through Add Contact or through Toggle Columns.
NOTE: Custom Field can be changed, but Tag cannot. So if you can change the Custom Field, the Tag will not change and will remain the same as the name you used the first time in the Custom Field.