In this article, you will learn about various digital marketing terms that we have compiled and sorted alphabetically for your convenience.
A
A/B Testing: Running a test with two different content/attributes (A and B) simultaneously, where the content with the highest conversion is chosen as the main content.
API (Application Programming Interface): An interface that connects one application to another.
AdSense and AdWords: Google services for advertising our content on Google's platform.
AutoResponder: An application program designed to automatically respond with messages or comments to received emails.
Analytic: Data derived from the conversion results of a content. In email marketing, it can include the number of opened emails, clicked emails, or other metrics.
B
Backlink: A link that directs to our website from another website. Backlinks are beneficial for improving the quality and rank of our website, making it easier to find in web browsers.
Bulk mail: Emails with identical content sent to multiple recipients simultaneously.
C
Content Aggregator: A party or individual who collects content from various online sources.
Campaign: Actions that implement a previously designed marketing plan.
Conversion: When the target audience becomes paying customers for the company.
Crawler: A program that explores a web for indexing internet content.
Crowdsourcing: Mass funding for a project conducted online.
Customer Acquisition: When a business focuses on acquiring new customers.
D
Data-driven: Planning or applying based on existing data, not just assumptions.
E
E-Commerce: A concept explaining the buying and selling of goods/services digitally/online.
Email Marketing: A marketing channel that uses email to send marketing content and stay connected with customers.
F
Form Fill: A form filled by the audience as a sign of subscribing or opting-in.
G
Geo-Location: A feature for inserting the location where we publish content or knowing the audience's location when filling out or accessing content.
GDPR (General Data Protection Regulation): A regulation protecting personal data and information of EU residents, effective since May 2018.
H
HTML Email: An email format using HTML to make the sent email more varied than using the default email service provider.
I
Inbound: Marketing activities aimed at attracting consumers or potential consumers.
Impression: A term used in digital advertising to indicate how many times an ad is displayed.
K
Keyword: A word or phrase used to search for something in a web browser.
Keyword Density: The percentage of how often the keyword appears in a website from the total words frequently appearing.
Keyword Stuffing: When a site uses keywords too frequently in content to "trick" the search engine for indexing.
L
Lead: A customer with the potential to transact with us.
Link Building: The process of improving a website's quality in web browsers by creating as many backlinks as possible.
M
Multichannel Marketing: A type of marketing that relies on the availability of transactions from various platforms, both offline and online.
Meta: An element in HTML web used to provide metadata information on a page. There are several types of meta such as tags, descriptions, and keywords.
N
Nofollow: An HTML attribute that informs the web crawler that the selected element will not be linked for SEO purposes.
O
Outbound Link: Similar to an inbound link, but the link directs to another website.
Organic Search: A search result list that purely displays the order of contents related to the used keyword and does not use ads.
P
Plugin: A component of an application/software to add specific features to an existing application.
Page Rank: The rank or value of a website based on Google's web browser according to certain indicators.
Pay-per-click: A rule in digital advertising where payment for the ad is made each time the ad content is clicked.
Q
Quality score: The value from Google AdWords to assess the quality and relevance of the keywords used for the content.
R
Referral: A component in Google Analytics containing information about how many times our website is visited through a backlink.
Remarketing: Displaying paid ads with relevant content to visitors on a site.
S
Search Engine: Search engines like Google, Bing, Yahoo, etc.
SEM (Search Engine Marketing): All digital marketing activities utilizing search engines.
SEO (Search Engine Optimization): The process of improving a website's performance to make it easy to find by search engines.
SERP (Search Engine Result Page): The page displaying the search results on a search engine.
T
Tracking Code: A script code usually found in the header/footer for collecting information.
U
Unique Visitors: An element typically found in Analytics describing how many times our website is visited by unique visitors (not returning visitors).
V
Visit: Each time an audience visits our website.
Visitor: A visitor to our website.
W
Web Hosting: A server provider so that our website can be accessed by many audiences using the internet.