Segmentation in MTARGET helps you categorize contacts based on specific criteria, enabling targeted campaigns and better audience management. Here's how to make the most of this feature:
Understand Contact Status
Segment contacts based on their status to prioritize your actions effectively:
Active: These contacts engage with your emails; prioritize them for marketing.
Pending: Contacts who haven’t confirmed subscription; consider follow-up actions.
Unsubscribed: Respect their preference; exclude them from campaigns.
Hard Bounce: Ensure these addresses are cleaned to maintain your sender reputation.
Use Filters for Precision
Filters allow you to narrow down contacts based on specific attributes:
By Field
Example: Find all contacts located in "Jakarta". Use the Contain or Match filter on the City field with the value "Jakarta".
By Label:
Example: Identify contacts tagged as "VIP" or "Frequent Buyers". Use the Contain option on the Label filter with "VIP" or "Frequent Buyers".
Create Meaningful Segments
Steps to create a segment:
Go to Segment menu.
Click Add Segment button.
Define filters (e.g., Field: "Last Purchase > 30 Days").
Save the segment with a descriptive name like Inactive Buyers > 30 Days.
Update and Optimize Segments
Edit Existing Segments: Modify criteria as your contact database evolves.
Analyze Segment Performance: Export segment data to review and refine your targeting.
Best Practices for Segmentation
Be Specific: Avoid overly broad criteria; focus on actionable groups.
Combine Filters: Use multiple filters (e.g., Label + Status) for deeper insights.
Test and Iterate: Run campaigns for smaller segments to measure impact before scaling.
Advanced Tip: Dynamic Segments
Utilize dynamic segmentation by integrating automation workflows to adjust segments based on real-time user actions (e.g., adding labels or updating fields automatically).
Visual Aid (Optional)
Include screenshots or GIFs showing how to:
Create a new segment.
Apply filters.
Analyze segment performance.
Conclusion
By leveraging MTARGET’s segmentation effectively, you can improve campaign relevance, increase engagement rates, and streamline audience management.
Need Help?
Contact our support team at [email protected]