This article contains information about * report * explanation on A / B Test Email and the display will appear as below.
A/B Testing Overview
Recipient: Contains the number of contacts you will send to send the email.
Tested on: Contains the number of contacts you will test. For example in the sample image, there are 14 contacts out of 50% of the contacts, which can be concluded that the contact sent by the test email is 14 people for the sample email test A and 14 others for the sample email test B. This is the amount you specified at the beginning when determining what percentage of email contacts you want to test.
Variable Tested: Variables that you make references in the test email. Like when you first created the A / B Test Email, you will definitely choose a subject, content or delivery time.
Winning Metric: The metric you specify to determine who the email winner is from the two email samples.
Send Time: The duration of the A / B Test Email time that you specified at the beginning.
A/B Testing Result
Here you will see two sample e-mails that you tested. If * campaign * has been completed, an email winner will appear at the bottom. You can also see * report * of each test email that has been sent.
These results are the average email test results, including the email winner.