Transactional Email is automated email for specific interactions, sent from one sender to one recipient. At Mailtarget, you can use Transactional Email services through our Email API, SMTP, or SDK. Transactional emails commonly used for:
Abandoned cart notifications
Account alerts
Electronic Billing
Email OTP
Email Template
Event Notifications
Feedback emails
Payment authorization
Reset password
Tracking & Reporting
Welcome emails
Importance of transactional email
Transactional email contains information that unique to one individual recipients, this tell you that transactional emails is different to traditional bulk emails.
Transactional email is different from regular email marketing, where email marketing is sent in bulk and to many recipients, transactional is sent only based on the actions taken by the recipient, such as transaction emails, password reset emails, and so on.
Benefits of using a transactional email API
There are many benefits to using a transactional email API, including:
Increased deliverability: Mailtarget transactional emails are more likely to be delivered to the recipient's inbox than marketing emails. This is because Mailtarget transactional emails are typically sent from a dedicated IP address, which helps to build a good reputation with email providers.
Improved open rates: Mailtarget transactional emails typically have higher open rates than marketing emails. This is because Mailtarget transactional emails are more relevant to the recipient's interests, as they are triggered by a specific event.
Better customer experience: Mailtarget transactional emails can help to improve the customer experience by providing timely and accurate information. For example, a customer who has forgotten their password will appreciate receiving a password reset email immediately.
Mailtarget transactional email API
Transactional email APIs are a valuable tool for businesses that need to send automated emails to individual recipients. Mailtarget is the best choice for businesses that need a transactional email API that offers high deliverability, high open rates, and excellent customer support.
If you have any questions about Mailtarget's transactional email API, please contact us at [email protected].