To maintain a clean database, it's essential to regularly manage and validate your contact list. This helps prevent issues with invalid contacts and ensures better engagement and deliverability for your email campaigns. Here are three key steps to keep your database clean:
Regular Cleansing
Submit requests for database cleansing periodically. This will help identify invalid contacts, such as those with hard bounces, ensuring your contact list is up-to-date and accurate.
Monitor Engagement
Regularly check engagement metrics. Contacts that don’t engage (no opens or clicks) over time can be filtered out to maintain list health.
Collect Quality Data
Ensure contacts are collected from reliable sources, using clear opt-in forms and verified contact methods. This minimizes the chance of invalid or low-quality data.
How to Cleansing Database
We provide a Database Cleansing services via a separate tool to help users maintain the quality of contact and ensure that the contacts are safe to receive email campaigns. Here’s how it works:
Request Database Cleansing
Since the cleansing feature is not available in the dashboard, users can request a cleansing by contacting our team.
Once the request is received, our technical team will process it using a separate tool.
Automatic Scanning and Validation
Our technical team will scan all contacts and recommend which contacts should be removed or deactivated, focusing on those that may harm sender reputation, such as hard bounces and invalid contacts.
Data Security and Quality
By using this service, users can maintain contact data security, minimize bounces, and ensure that email campaigns are only sent to valid contacts.
This cleansing process also helps avoid blacklisting and protects domain reputation.