In this article, you will learn how to integrate your website with Snap Pixel. Snap Pixel is a feature that allows you to track all visitors to the Page you integrate with Snap Ads.
Make sure you have a website and a Snap Pixel account. Follow these steps to set it up:
Activating Pixel Tracking
First, you will activate Pixel Tracking so the Pixel can capture data from visitors accessing your Ads. Please note that if this setting is not enabled, Snap Pixel will not track incoming conversions.
If you do not have a Snapchat Ads account, create one here.
Click the menu in the upper corner and select 'Manage Ads'.
Choose the Ads you want to track conversions for.
Select 'Edit' and toggle the Snap Pixel option to 'Attached'.
Activating Pixel
When logged in to the dashboard, click the dropdown 'Create Ads', then select 'Snap Pixel'.
Here it will show your domain that has been successfully integrated. Now click the 'Manage Pixel' button and choose 'Set up pixel'.
You only need the Pixel ID here. Copy the Pixel ID.
Return to your MTARGET account, then go to the 'Integration' menu. Select 'Snap Pixel' and click the 'View Detail' button.
Paste the Pixel ID you copied earlier into this integration field. Click the 'Update' button, then paste the Pixel ID and click 'Save'.
Once installed, your website will have an audience tracker for visitors. As shown in the image below:
To ensure Snap Pixel is installed correctly, you need to download the 'Snap Pixel Helper' extension in your browser to check if the Snap Pixel tracker is installed correctly.