What is AMP for Email?
AMP Email is an email enhanced with dynamic and interactive content. Imagine your email no longer being just a static message, but instead a mini responsive and functional web page—such as submitting a form directly inside the email. With AMP Email, you can deliver a seamless, engaging experience for your audience, similar to interacting directly on your website or app.
Why is AMP Email Important for Your Business?
Integrating AMP Email into your marketing strategy with MTARGET brings several significant benefits:
Increase Engagement
Deliver an immersive, interactive experience that encourages more direct actions from recipients.
Direct Actions in the Inbox
Customers can complete tasks such as filling out surveys, RSVPing to events, or browsing product catalogs without being redirected to a browser—speeding up conversions.
Real-Time, Up-to-Date Content
Provide the latest information instantly. For example, product availability updates or live polling results can refresh every time the email is opened.App-Like or Website-Like Experience
Bring the feel of an app or website directly into the email, improving professionalism and user experience.Higher Conversions
By reducing the steps customers need to take, you can achieve significant improvements in conversion rates.
AMP Email vs Traditional Email
Feature / Aspect | Traditional Email | AMP Email |
Interactivity | Very limited, usually just link clicks | Highly interactive: forms, surveys, carousels, quizzes, and more |
Dynamic Content | Static, cannot be updated once sent | Content can refresh in real time each time the email is opened |
Customer Experience | Often requires visiting a website | Actions can be completed directly inside the inbox |
Design Complexity | Often requires visiting a website | Still simple, with optional dynamic AMP content updates if needed |
AMP Email Use Cases
(Ver 1.0)
In the initial phase of AMP Email rollout, MTARGET will support core components that immediately enhance the interactivity of your emails:
Feedback Form
Customer Satisfaction Surveys (NPS/CSAT)
Let customers provide ratings or feedback directly in the email after interacting with your product or service.Quick Polls
Instantly gather audience opinions on a topic without sending them to an external page.
Simple Data Collection
Capture basic customer preferences or interests straight from their inbox.
Image Carousel
Interactive Product Catalog
Showcase multiple new or featured products within one email using swipeable images.
Project Portfolio
Display examples of your work or projects in an engaging, visual format.
Event Highlights
Share photos from recent events or give a visual preview of upcoming ones.
Teks Accordion (Expand / Collapse)
Interactive FAQ
Provide short answers to common questions, with the option to expand for more details.
Product Descriptions
Show a brief summary and allow customers to expand for the full description without leaving the email.
Article Previews
Share article summaries and let readers expand the sections they find most interesting.
