This feature is designed to let you collect customer feedback directly and in real-time from within the email. With a minimalist and user-friendly design, your customers can provide responses with just a single click—without ever leaving their email client.
This component is ideal for various scenarios, such as:
Measuring customer satisfaction with your product or service.
Analyzing audience sentiment related to newsletters or past events.
Performing automatic segmentation based on user responses.
Key Features
Seamless User Interaction
Users can interact and provide feedback using thumbs up (👍) or thumbs down (👎) icons natively within the AMP email.Instant Data Submission
Each click automatically sends the response data to a predefined server endpoint, enabling instant data collection.Dynamic Content Response
Once the response is submitted, the email content dynamically updates to display a confirmation message such as “Thank you for your feedback!”.Customizable UI/UX
All visual elements—from the question text to the confirmation message—can be tailored to fit your brand guidelines.
Usage Guide
Here are the professional steps to implement this component into your email campaign:
Component Integration
From the MTARGET builder panel, add the AMP Form Feedback component into your email body.
Content Configuration
Click on the component to access its properties.
Set the question you’d like to ask your audience, such as “How Do You Feel About Our Services?”.
Response Settings
Switch to the “After Submit” tab in the settings panel.
Customize the text that appears once the user submits a response. This acts as a confirmation and helps create a positive user experience.
Testing
Send a draft test email to an AMP-supported email client (e.g., Gmail). Perform testing to ensure functionality and display work perfectly.
Important: Quota and Publishing Notes
To ensure stability and optimal performance, the use of this AMP Form component follows specific rules:
Form Usage Quota
Each campaign that uses this component will reduce the available Form Publish quota in your account.Publication Time Limit
Published AMP Forms will be automatically unpublished after 7 days. This helps maintain data hygiene and minimize server load.
Added Value for Your Marketing Strategy
Using this component offers significant strategic benefits:
Higher Engagement
Simple, direct interaction drives higher participation rates compared to external surveys.
Strategic Insights
Collected data provides deeper audience sentiment insights, useful for future marketing decisions.
Workflow Automation
Automated data collection removes the need for manual processes, allowing you to focus on analysis and strategy.
Important Notes
Fallback Content
Ensure you have informative HTML fallback content for audiences using non-AMP email clients. MTARGET will automatically provide this fallback to guarantee cross-platform compatibility.
Optimization
For best results, make sure your questions are clear, concise, and relevant to your campaign’s goals.