Email Marketing Glossary


  • A / B Testing When we run a test using 2 different content / attributes (A and B) in 1 time, where the content that provides the most conversions will be selected as the main content.

  • API (Application Programming Interface) Contains interfaces from the connecting application between 1 application and other applications.

  • AdSense and AdWords Services from Google for advertising our content on the Google platform.

  • AutoResponder Application program designed to make responses automatically in the form of messages, or comments on emails that have been received.

  • Analytic A number of data originating from the results of conversion to a content. If in e-mail marketing, it can be in the form of the number of e-mails that are opened, e-mails clicked, or others.


  • Backlink Links that point to our website are found on other websites. Backlinks are very useful to improve the quality and rank of our website, so that it will be easier to find in a web browser.

  • Bulk mail A number of emails that have the exact same content that is sent to many recipients of emails at once.


  • Content Aggregator A party or individual who collects content from various sources online.

  • Campaign Various actions which are the implementation of marketing plans that have been designed before.

  • Conversion When the target audience has become a paid customer towards the company.

  • Crawler A program that is tasked with exploring a web with the aim of indexing content on the internet.

  • Crowdsourcing Mass funding of a project that will be run online.

  • Customer Acquisition When a business is focused on finding new customers.


  • Data-driven Everything planned or applied is based on existing data, not just assumptions.


  • E-Commerce Commercial transactions conducted electronically on the Internet.

  • Email Marketing One channel marketing that utilizes email as a platform for sending marketing content and keep in touch with customers.


  • Form Fill A form to be filled by the audience as a sign of subscribing or opt-in.


  • Geo-Location A feature to enter the location where we publish a content, or find out the location of the audience in filling and accessing content.

  • GDPR (General Data Protection Regulation) Regulations that protect EU population data and personal information, effective from May 2018 ago.


  • HTML Email An e-mail with html format to make e-mails sent is more varied because it doesn’t use the default e-mail service provider.


  • Inbound A marketing activity that aims to attract consumers or prospective consumers.

  • Impression The term used in digital advertising for the number of times the ad is displayed


  • Keyword (keyword) A collection of words or phrases used to search for something in a web browser.

  • Keyword Density Percentage of how often these keywords appear on a website from all the words that often appear.

  • Keyword Stuffing When a site uses keywords too often in content with the aim of “outsmarting” search engines for indexing.


  • Lead Customers who have the potential to make any transaction with us.

  • Link Building The process to improve the quality of the website on a web browser by making as many backlinks as possible.


  • Multichannel Marketing One type of marketing that relies on the availability of transactions from various platforms both offline and online.

  • Meta Elements that exist in HTML web as a means to provide meta data information on a page. There are also several types of meta such as tags, description and keywords.


  • Nofollow An attribute in HTML that can inform web crawlers that the selected element will not be linked for SEO purposes.


  • Outbound Link Almost the same as inbound links, but the link directs to another website.

  • Organic Search A pure list of search results displays the order of content that is related to the keywords used and does not use ads.


  • Plugin Components of an application / software to add certain features of an existing application.

  • Page Rank Ranking, the value of a website based on Google’s web browser according to certain indicators.

  • Pay-per-click Rules that exist in digital advertising where payment of advertising is carried out every time the ad content is clicked.


  • Quality score The value of Google Adwords to assess the quality and relevance of keywords used for content.


  • Referrals One component in Google Analytics that contains the number of times our website is visited through backlinks.
  • Remarketing When displaying paid advertisements that have relevant content to visitors on a site.


  • Search Engine Search engines like Google, Bing, Yahoo etc.

  • SEM (Search Engine Marketing) All digital marketing activities that utilize search engines.

  • SEO (Search Engine Optimization) The process to improve the performance of a website so that it is easy to find by search engines.

  • SERP (Search Engine Result Page) The page that displays the results of searches on search engines.


  • Tracking Code A script code that is usually found in the header / footer with the aim of gathering information.


  • Unique Visitors The usual elements found in Analytics that describe how many times our website is visited by unique visitors (not old visitors).


  • Visit Every audience who visits our website.

  • Visitor Visitors from our website.


  • Web Hosting The server provider so that our website can be accessed by many audiences using the internet.
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