About the Report Banner
Here you will learn some of the parameters used in the Banner report.
The number of unique visitors who visit the web page or page that you display the banner for. The calculation here will only count one visitor at a time. So if the same visitor visits multiple times, it will only be detected as one visitor.
The total number of visits by visitors who visit the web page or page that you send the banner to. The calculation here will count the total number of visitors who are present. So even with the same visitor making multiple visits, it will still be recorded.
The number of clicks you get on the image on the Banner.
The time a visitor clicks on the image on the banner.
The device a visitor uses when they go to the page on which you display the banner.
The OS that a visitor uses when opening a page where you display the banner.